What is Data Analytics?
Businesses and non-profits are collecting sales, client, product, operational, and social media data at an exponential rate. It can be difficult to extract meaningful insight to guide strategic decisions. This is where data analytics helps.
Data analytics is the process of making meaning out of raw data by combining business and contextual knowledge with analytical methods such as statistical, predictive, and machine learning techniques. Through these methods, patterns and information in data are uncovered that can lead to new understanding and assist in decision making, productivity improvement, and cost savings.
At Concord Analytics, we apply and tailor analytical methods to our clients’ needs and ultimately distill those analyses into meaningful stories, insight, and recommendations.
If you are curious about how data analytics can help you and your business, we want to speak with you and understand your data issues and needs. Our team consists of data scientists with multiple professional degrees and years of experience who want to ensure our clients have a positive and insightful experience that brings value to your company or project.
-How we work with our clients-
Explore Our Data Services
Data & Database Management
SQL & MySQL
Web APIs and Webscraping
Visualization is a key component of data analytics. Decisions need to be made quickly yet still based on sound information. Visualization distills data down to more palpable and comprehensible information. We break our visualizations down into two categories that are useful to organizations.
Our analysts use a variety of visualization tools:
Tableau, Plotly, PowerBI, Bokeh, Matplotlib, GGPlot, and more.
Straightforward, Elegant, Simple (SES) Visualizations
Music Event Revenue Case
Context: The image to the left displays ticket revenue before a major music event.
Straightforward, elegant, and simple is often the best way to convey information quickly and effectively. Extra effects, colors, or visuals may do more harm than good by distracting the audience. Time is valuable and visualizations need to get to the point. Concord Analytics works towards this objective and leads in the following ways:
- We work with you to pinpoint and clarify the questions and/or objectives of interest. We don’t just dive into the data without context or planning.
- Our abilities span across many platforms and skillsets whether your organization uses Tableau, PowerBI, Excel, Plotly, or R. We’re adaptable.
- Visualizations quickly become outdated if they are not integrated with a dashboard that pulls updated data frequently. We work with you to think ahead.
Dynamically Interactive (DI) Visualizations
Patient Body Mass Index Case
Instructions: Hover your mouse over the graph and you will see tool options appear in the upper right hand corner. You can use your mouse to mover around the graph. Zoom in using your mouse scroller or the zoom button. Hover over a specific point to see a specific bin of patients and their BMI within the distribution.
Context: The image below the displays the distribution of patient BMIs for males and females from a particular healthcare system population.
How could this benefit you? Exploratory analyses are the first step in understanding your data. Distributions are just one of many of these that help paint a picture of your dataset before moving into more complex or predicative analyses. Why rely on static charts when you can have an interactive dashboard that can be built into your intranet?
Hospital Ranking Map Case
Instructions: Hover your mouse over the graph and you will see tool options appear in the upper right hand corner. You can use your mouse to mover around the graph. Zoom in using your mouse scroller or the zoom button. Hover over a specific point to see a specific hospital, its ranking, and geocoordinates.
Context: The image below displays overall hospital ranking (worst – 0 though 5 – best) registered with Medicare across the U.S.
How could this benefit you? Do you have geographic data you are looking to visualize and see trends in performance? Maybe you want to look at specific parameters from a bird’s eye view of all of your locations? These interactive visualizations can be embedded on websites if you have to display to the public or in private intranets/dashboards that can be updated frequently.